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1820
ana. - restaurant check-in

ana. - restaurant check-in

ana. members can walk into a restaurant, automatically check-in to the ana. hub via WiFi, and order their food with confidence without having to verbally discuss their food allergies with the waiter. This works due to ana. being able to automatically integrate with restaurant point of sale systems, allowing user allergen profiles to flow directly into the food order for the attention of waiters, waitress and kitchen staff.

ABEL - AI walking cane

ABEL - AI walking cane

I designed this AI integrated customisable stability assistance device for over 70s to start off my third year at university, tackling the RSA 2020 project brief 'Healthy Routes'. ABEL is an all-in-one assistant to over 70s, providing them with a simple AI interface that can provide company and connectivity to ease loneliness, whilst always encouraging them to take trips outdoors to improve their health. ABEL monitors the user's heart rate and location which is updated in real time through the ABEL app for loved ones to see. The user can also connect with friends and other ABEL users through the system as an incentive to be competitive with their fitness.

ABEL - modular & bespoke

ABEL - modular & bespoke

The key design aspect of ABEL is it's customisability - through my user research and testing I found that it's very difficult to make a one size fits all product, and so I decided to design a web-based ordering service which allows users to build out their ABEL to make a bespoke product, whilst also providing options for extra parts such as snow and sand specific feet. ABEL also has in-built safety features with its camera and light, which help to light up the path for clearer walking and recording in case of theft/attack.

BEING - be present

BEING - be present

BEING was a one week long live project which saw the creation of a product to help escape the digital world and embrace the physical world. It both encourages the user to have more greenery in their home environment - which has been shown to improve mental health and wellbeing - whilst simultaneously reducing phone device usage - something which 84% of people admit to being distracted by when trying to work.

BEING - hide the phones

BEING - hide the phones

Smartphones get in the way of our day to day lives, whether that be working, socialising with friends or relaxing with loved ones. The idea behind BEING is to encourage the user to remove the phone from the equation and therefore be more present, living in the moment without the every present distraction of their smartphone. This works as unless the phone is sitting inside the BEING charging mat, the UV light above the plant won't turn on, meaning that unless the user regularly dedicates time to place their phone inside BEING, their plant will die.

Zak Marks

I'm a creative, ambitious & hardworking designer with a deep rooted passion for making beautiful things.

I am an ambitious, motivated and hardworking industrial design student. I have a deep rooted passion for design and I’m always looking for problems to solve with creative solutions. I’m friendly, sociable, and highly adaptable, with experience working across product, graphic, web, video and brand design.



For my major final year project I decided to set myself the challenge of 'Redesigning the way we approach, identify and treat food allergies', as I have been allergic to variety of nuts and legumes all my life. If I was to have an allergic reaction I would suffer from the symptoms of anaphylaxis, as well as allergy induced asthma. Because of this, I carry around a medical kit containing two EpiPens (adrenaline auto-injectors), an Inhaler and a packet of prednisolone more or less wherever I go. Carrying anti-anaphylaxis medication like this causes a daily issue for tens of thousands of people with food allergies across the UK, and although it is vital to have on you at all times in case of emergency, many don't bother to carry it all - and those that do often misuse it! I aim to alleviate the burden on those who suffer from food allergies by instead sharing the responsibility of care with the public, placing life saving allergy equipment within easily accessible locations like restaurants and shopping malls.



My product - named ana. (short for anaphylaxis) - will not only provide housing for the equipment, but also give audio and visual instructions on how to use the EpiPens (adrenaline auto-injectors) and inhaler in an emergency scenario, whilst simultaneously calling ambulance services to the location of the suffering patient. In conjunction to this, the ana. app enables those who suffer from food allergies to create their own virtual allergen profile and use it to find and ‘check-in’ to registered ana. locations where they can eat safely and with confidence, even if they're travelling abroad.



I have also attached images of two of my other projects from this year - ABEL and BEING. For more of my work, please visit my website zakmarks.com

Final year project

ana. The new standard for allergy care: anaphylaxis prevention and treatment system

Awards

'20 Diploma in Professional Studies
'19 Snacktivity Logo Design Competition - Loughborough

Placements

September 2018 - September 2019

Graphic Design & Marketing Intern, The Wood Works