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The product allows the user to rearrange their methods of coping as and when they like. This flexibility is intended to empower the user. Personalisation is key against panic.

Milo Fitzsimons

I am an ambitious and driven designer, passionate about colour and trend.

My design language is formed from a passion for music and film culture, which heavily influence my work. I believe that storytelling and mood are key in the design process. I hope to continue to work in the footwear design world, having spent a year as a Footwear Design Intern whilst on placement.

Final year project

A modular design system to support and comfort panic attack sufferers


August 2018 - August 2019

Sportstyle Footwear Design Intern, PUMA