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Vita - health hub exploded

Vita - health hub exploded

The health hub features an intuitive touch screen allowing users to navigate through the UI and control the product. Wireless charging is also integrated to charge the sense board when docked.

Vita - sense board exploded

Vita - sense board exploded

The smart chopping board uses built in force sensors allowing it to weigh and provide real time nutritional information on the foods placed upon it, helping educate users while they cook.

Vita - user experience

Vita - user experience

Vita can help to purchase groceries, see what food you have in the home, find, cook and share new meals, track your eating habits and more, right from the display or using voice.

Vita - packaging

Vita - packaging

Vita has been designed to create a desirable, elegant and exciting user experience, from the second the user opens the box through to the products colour, materials and finishes.

Charley Bircumshaw

In everything I do I believe in thinking differently. I do this by creating products and brands which are beautiful, innovative and authentic.

How do I create products, brands and experiences that people connect with? Having a user-centred design process aids me in understanding a user’s wants, needs and motivations. Primary and secondary research phases allow me to gather insights which ground the problem, find gaps in the market and uncover new opportunities. An iterative design process allows me to develop products through multiple concepts leading to desirable and meaningful solutions. Being educated and practiced in graphic design, industrial design and creative marketing has given me a broad skillset that I use to communicate and present products that connect with the consumer through high-end visualisations and branding. Having kickstarted my career as a designer working within a London based design consultancy and as a freelancer, I am excited to continue creating beautiful products, expanding my skill set and relationships after completing my degree at Loughborough.

Final year project

Reimagining healthy living through smart assistance to improve user health and wellbeing


'20 Diploma in Professional Studies


I believe in making the most of opportunities and pushing myself to be the best I can. This has led me to work in many great environments and gain valuable experiences. The most relevant of these would be my placement year as a Junior Designer at Paperhat Creative, my current role as Marketing officer in Loughborough Student Union and my continued work as a freelance designer.


May 2019 - June 2020

Marketing Officer, Loughborough Students Union

June 2018 - July 2019

Junior Designer, Paperhat Creative