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ZERO smart city app

ZERO smart city app

ZERO is a smart city app for supermarkets of the future. To help environmentally conscious, busy students & professionals take control & enhance their food shop experience.

Arielle Vriesekoop-Beswick

As an inquisitive person I have a lot of curiosity especially when it comes to new design innovations and how people behave and use products or services.

My Design Ergonomics course has allowed me to develop design proficiencies coupled with ergonomic and user centred design aspects. While on placement at Siemens I worked on various projects ranging from retro-fitments with specific users to level crossing protection systems with its users including the general public and maintenance workers. During my placement year I worked with a team of human factors specialists, engineers, project managers and bids teams, while also interacting with clients and subcontractors. I enjoy user experience design; making products, services and systems easy, efficient and inclusive for everyone; understanding the variety of possible users.


Artificial intelligence in craft breweries: perceptions, benefits & challenges

Final year project

Artificial intelligence in craft breweries: perceptions, benefits & challenges


'20 Diploma in Professional Studies


Loughborough Design School Committee RAG Rep 2017-2018


September 2018 - August 2019

Human Factors Intern, Siemens Mobility (Rail Automation)