![1668](https://designshow.lboro.ac.uk/wp-content/uploads/2020/06/alex-hung-profile.png)
Final year project
Reducing high salt consumption in Chinese populations through preventative healthcare and… [Read more]
![Dium](https://designshow.lboro.ac.uk/wp-content/uploads/2020/05/Soy-keyshot7.12.jpg)
Dium
Chinese populations consume nearly triple the WHO recommended daily limit of salt - a majority of which is added in home cooking. As such, salt reduction has been declared a priority in China’s health development. Dium is a set of kitchenware that creates intention and capability, nudging users to address and reduce salt intake for themselves and their families.
![Dium: in use](https://designshow.lboro.ac.uk/wp-content/uploads/2020/05/In-use@0.5x-100.jpg)
Dium: in use
Dium distributes measured amounts of sodium via the salt and sauce dispensers, setting consumption expectations as well as increasing the sense of certainty regarding how much was used. Visual cues provide users with effortless, immediate feedback regarding current and desired salt usage.
![Dium: app](https://designshow.lboro.ac.uk/wp-content/uploads/2020/05/iPhone-XR-Isometric-1-scaled.jpg)
Dium: app
The connected app helps tackle core user behaviours, suggesting recipes with reduced amounts of salt, allowing for a slow, imperceptible altering of the user’s taste palate.
![Dium: packaging and branding](https://designshow.lboro.ac.uk/wp-content/uploads/2020/05/Packaging-website-scaled.jpg)
Dium: packaging and branding
Branding and app elements prompt cooks to include their children/grandchildren. This incorporates social commitments within the cooking process, increasing efficacy of the user’s goals.
![Dium: quality of life](https://designshow.lboro.ac.uk/wp-content/uploads/2020/05/base-iso-render-light-1@1.75x.png)
Dium: quality of life
The Dium range of products have been designed to provide a frictionless user experience, fitting into the user's kitchen environment and sporting easy to clean exteriors.
![Ari](https://designshow.lboro.ac.uk/wp-content/uploads/2020/05/Drone-Blur.11.jpg)
Ari
A hireable drone service providing an easy-to-set-up, affordable alternative to fireworks that is sustainable for surrounding environments and communities.
![Pitch](https://designshow.lboro.ac.uk/wp-content/uploads/2020/05/Mockup-scaled.jpg)
Pitch
A user service allowing for individuals to plan and join activities in public spaces.
Alex Hung
I am a dedicated and considerate designer striving to create innovative solutions following user focused insight.
During my placement year at Cambridge Consultants I gained invaluable insight into and experience of the multidisciplinary nature of design, developing the variety of skills required to deliver strong solutions. In addition to this, I have built up robust skill-sets in illustration, UX design and photography. I have a stronger appreciation for developing a full understanding of user’s insights, allowing for a rich design narrative. This consideration of, often hidden, problems heightens the appropriateness and perceived value of the final solution. Going into the future, the opportunity to challenge my skills as a designer excites me.
Dissertation
An evaluation of SysML as a UX tool and how modelling language could be implemented into the design process
Final year project
Reducing high salt consumption in Chinese populations through preventative healthcare and behavioural change
Awards
'20 Diploma in Professional Studies
'19 iF Design Award, "Amelie / Digital assistant for the visually impaired", Cambridge Consultants
Placements
June 2018 - July 2019
User Centred Design Intern, Cambridge Consultants