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Dium: packaging and branding

Dium: packaging and branding

Branding and app elements prompt cooks to include their children/grandchildren. This incorporates social commitments within the cooking process, increasing efficacy of the user’s goals.

Dium: quality of life

Dium: quality of life

The Dium range of products have been designed to provide a frictionless user experience, fitting into the user's kitchen environment and sporting easy to clean exteriors.



A hireable drone service providing an easy-to-set-up, affordable alternative to fireworks that is sustainable for surrounding environments and communities.



A user service allowing for individuals to plan and join activities in public spaces.

Alex Hung

I am a dedicated and considerate designer striving to create innovative solutions following user focused insight.

During my placement year at Cambridge Consultants I gained invaluable insight into and experience of the multidisciplinary nature of design, developing the variety of skills required to deliver strong solutions. In addition to this, I have built up robust skill-sets in illustration, UX design and photography. I have a stronger appreciation for developing a full understanding of user’s insights, allowing for a rich design narrative. This consideration of, often hidden, problems heightens the appropriateness and perceived value of the final solution. Going into the future, the opportunity to challenge my skills as a designer excites me.


An evaluation of SysML as a UX tool and how modelling language could be implemented into the design process

Final year project

Reducing high salt consumption in Chinese populations through preventative healthcare and behavioural change


'20 Diploma in Professional Studies
'19 iF Design Award, "Amelie / Digital assistant for the visually impaired", Cambridge Consultants


June 2018 - July 2019

User Centred Design Intern, Cambridge Consultants