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Aishah Matsunaga-Bailey

Ergonomics (Human Factors Design)

Aishah Matsunaga-Bailey

Personal Best is a development programme that has been launched across Loughborough University to develop the skills of its students. The aim of this study was to gauge the user experience and determine how well the myLboro app met user needs.

Having studied Ergonomics (Human Factors) at Loughborough and completed a User Experience placement at PA Consulting, I wanted to base my Final Year Project on the user experience of the myLboro app and how effective it was facilitating the newly launched Personal Best programme in particular. With the combination of skills gained from my studies and placement year, this Final Year Project was run using agile methodology in a similar manner to a Discovery project: with in-depth user research aimed at mapping user needs and highlighting areas for improvement. This research culminated in creating design recommendations based on user testing and heuristic evaluation.


A study of the effectiveness of the Personal Best Programme through the myLboro app

Final year project

Evaluating the User Experience of the Personal Best Programme as facilitated via the myLboro app


'20 Diploma in Professional Studies


My placement was based at PA Consulting, working with the Digital Design team primarily as a User Experience Designer. From that placement, I developed skills using software including Sketch App, InVision, Figma, Axure XD, and put Agile methodology into practice, in particular using the GOV.UK Service Manual during client work for them through PA. Other client work I contributed to during my placement includes Aviva, EasyJet, Procter & Gamble, Digital Policing Portfolio, Rentokil, Public Health England and the Financial Ombudsman. My deliverables consisted of conducting user research, creating personas, process maps, user journey mapping, and wireframes. After graduating from Loughborough, I will be returning to PA Consulting in September 2020, as a User Experience Designer and User Researcher.


July 2018 - July 2019

User Experience Designer, PA Consulting