Alexandra Dodl

I strive to become a designer working on projects that have a positive impact on real-world problems. My design process always begins with identifying the need for an improved or entirely new solution. Therefore, my best work stems from projects with a user and research-focused approach, allowing me to identify key insights and opportunities to innovate.



I always enjoy being challenged throughout the design process. I am therefore hugely appreciative of the opportunity Loughborough Design School has provided, giving me a platform to test myself as a designer, and encouraging me to avoid the obvious or easy approach. Through this way of learning, I have developed a more well-rounded skill set. I am able to appreciate all elements of design and know when to seek support.



During my placement I was immersed in the fast-moving consumer goods industry, working for a leading supplier of added value brands and customer branded foods to the Irish and UK FMCG markets. This opportunity allowed me to utilise and develop the skills I had already learned, while also adding an array of additional skills, transferable to a number of design applications.



Now, I want to improve further as a designer in a fun, engaging and creative environment that will support and encourage me on my journey to becoming the best I can be. I am excited for what's next!