- 17 ZenBrainLab - CAD Designer
- 17 WAWA - Designer
- 15 Allumer - Assistant Designer
- 17 Diploma in Professional Studies
- Shaping Apple music application user’s listening experience through interface design
Final Year Project
Enabling Santander cycle use by tourists in London through a safe and simple navigation aid
The project focused on exploring universal user-behaviour to establish intuitive product-user interaction throughout the complete experience of tourists using Santander Cycles. The final concept allows the user to quickly plan a journey, safely and inexpensively explore London, and efficiently drop-off the bicycle at the closest available docking station.
Due to rapid globalisation and digitalisation, cross-cultural knowledge has become a key subject in web design. To create successful global website interfaces, it is important to be informed about cultural differences that skew user’s perception of communicated information; alternatively, they risk alienating and losing customers based on social and cultural biases.
This study aims to identify whether cultural adaptation during immigration and globalisation has an effect on interface perception of Russian people moving to the United Kingdom.
As the basis of the study, 6-D Hofstede model and Lewis model of cultural types were used to determine cultural and personal preferences, in addition to helping to hypothesise how adaptations to new environments could adjust one’s perception of the interface and influence their satisfaction. Extensive research was performed gathering quantitative and qualitative data for three culture groups: British, Russian and Russian residents of the United Kingdom.
The results of the study not only confirmed theories that cultural adaptation does in fact influence interface perception, but also highlighted that test participants can selectively apply their cultural biases in accordance to their location and which language the interface is being presented to them.